Covid-19 and B2B Marketing: How to Adapt and Thrive in 2021

Covid-19 and B2B Marketing: How to Adapt and Thrive in 2021

When Covid-19 first became a worldwide crisis, businesses became reactionary. The focus was on keeping staff and current customers safe, so marketing and sales took a much-needed backseat. But it’s now clear that there won’t be a return to the old normal, and if B2B...
The Essential Guide to Lead Nurturing

The Essential Guide to Lead Nurturing

Lead nurturing is one of the most important practices that any marketing team should consider. Nurturing your leads can result in sales opportunities and end with your lead becoming a prospective customer, which is the goal of all marketing teams.  But how do you go...
Running a Campaign in Zopto

Running a Campaign in Zopto

If you’re reading this, you’ve likely already built your lead generation campaign with Zopto. It’s now time to think about how you’re actually going to run it. Thankfully, there are plenty of great tools that you can use in your Zopto campaign, as we’ve already...