The Essential Guide to Lead Nurturing
Lead nurturing is one of the most important practices that any marketing team should consider. Nurturing your leads can result in sales opportunities and end with your lead becoming a prospective customer, which is the goal of all marketing teams. But how do you go...
How to Manage Leads for LinkedIn Lead Generation Campaigns
Your lead generation demo video on LinkedIn is the ‘bee’s knees’, it’s generating the leads you had hoped for; that’s great. A good demo that hits the right target audience, demonstrating how your product will solve their problem motivates interested people...
How to A/B Test Outreach Campaigns on LinkedIn
LinkedIn is the single most effective platform for B2B lead gen. While social media platforms like Facebook and Twitter are becoming less and less useful for marketing, LinkedIn continues to be a hub of industry knowledge and networking. The problem is getting...
Building the Prospect List for LinkedIn Lead Gen
When you’re working in B2B sales, one of the most effective ways of generating new leads is with a targeted prospecting list. It’s a tool that can help you understand whom you’re selling to, what influences their decisions, and how you can reach them. Yet the process...
Setting Campaign Goals for LinkedIn Lead Gen Campaigns
As anyone involved in B2B sales knows, even the most well thought out plans can fall by the wayside at times. No matter whether you think you’ve accounted for every variable, there can be unexpected events that mean the plan has to change. However, when you set goals...Zopto Blog
Grow Your Business With Social Media Outreach!
