Kickstart 2021 With Our Checklist for Busy Entrepreneurs

Kickstart 2021 With Our Checklist for Busy Entrepreneurs

Yes, it’s already February. But it’s not too late to start the new year fresh! Getting a grip on your corporate housekeeping is a good way to get in touch with your business, your goals, check in on your marketing efforts and align strategies for the coming year. Our...
The Essential Guide to Lead Nurturing

The Essential Guide to Lead Nurturing

Lead nurturing is one of the most important practices that any marketing team should consider. Nurturing your leads can result in sales opportunities and end with your lead becoming a prospective customer, which is the goal of all marketing teams.  But how do you go...
3 Tips to Not Sound Like an Annoying Sales Person

3 Tips to Not Sound Like an Annoying Sales Person

As long as you’re connecting with the right people, LinkedIn can be an excellent source when you’re trying to sell products or services. Unfortunately, many sales-focused messages come across as too salesy. Just like writing good pitch emails, it’s incredibly...
Customer Research To Nail Down Your Target Audience

Customer Research To Nail Down Your Target Audience

Identifying your target audience is an important process, no matter what position your business is in. Successfully highlighting who you should be marketing to can make your many of your efforts far more efficient. When it comes to things like strategy and planning,...
A History of Social Selling

A History of Social Selling

Business selling is a concept that’s been around for almost as long as commerce. Bartering was the earliest form of selling – the trading resources between people from different groups. From there, the idea of sales has developed into a skill that’s almost a...